Story
About
We all seek beauty. Each of us defines it differently.
But for all of us, Beauty means being happy, it means loving and caring for all the details. Beauty attracts, and comes in many colours and shapes. Pride in making the most of our beauty gives us a sense of empowerment, ownership and self-esteem.
Every woman has different looks that change according to their feelings and mood, each aspect of beauty gaining new meaning.
Izabella Bordignon connects with you to reveal to the world the most striking features of your own beauty.
What is your definition of beauty?
At Izabella Bordignon, we are inspired by everything that breathes and pulsates beauty. We pay extreme attention to detail, and adapt to your rhythm, giving you the confidence to freely express yourself in your own image.
We are hair experts, and we do everything with your real beauty routine in mind. Here you will find an immersion in authentic beauty, revealing your most striking features and creating a harmonious look that aligns with your mood and desires.
Every service is personalised with an attentive eye to your individual needs and characteristics.
We listen attentively to your wishes and needs, we make sure we understand what you really desire, and maintain a dialogue to clarify any doubts.
We aim for “hair with identity”. With each session, you rediscover something in yourself and feel refreshed.
The Salon
We are in the heart of London's Islington at 357 City Road, Angel, EC1V 1LR.
Our salon is more than just a place for hair treatments, it's a sanctuary designed for you. We've created an oasis of comfort, exclusivity, and privacy to ensure you receive the finest hair treatments in London.
At Izabella Bordignon London, our commitment to beauty is unwavering. We believe that beauty is not a one-size-fits-all concept, it's about finding happiness and cherishing every detail. Beauty is diverse, multifaceted and uniquely personal. It's about owning and expressing your own definition of beauty with confidence and pride.
Our commitment to you extends to every aspect of our services:
Personalisation: Every service is tailored to your specific needs and characteristics, ensuring a customised experience that aligns with your lifestyle and desires.
Communication: We listen attentively to your wishes and requirements, fostering a continuous dialogue to address any questions and clarify your vision.
Identity: We believe in "hair with identity." With each session, you'll rediscover something special within yourself, leaving our salon feeling refreshed and renewed.
Our mission goes beyond just consolidating a brand; it's about empowering women to be heard and respected, both in the beauty industry and beyond.
Izabella Bordignon
In the early 2000s, a young Brazilian woman was attracted to the universe of beauty and discovered her life purpose in it.
Her determination has led others to believe in the improbable, achieve their own dreams and to be part of the mission to give women the freedom to express themselves.
The beginning was not easy and resources were scarce. Many doubted what she could achieve, and tried to discourage her. But nothing has ever stopped her.
At just 18 she opened her first hair salon, and at 21 she began exploring more widely, working with professionals from all over the world.
Izabella Bordignon, the face of the brand, has a Brazilian heart but a truly global artistic vision. Her repertoire crosses borders, building on her experience of working in Brazil, the United States, Italy and England.
Her passion for creating beauty is driven by a constant search for new techniques and procedures to style hair that helps women feel more confident about themselves.
We asked Izabella for her secret.
“I don’t follow trends. Rather, work with them to suit the individual needs and personality of all women.”
Where my dreams have led me.
“I got involved in the beauty market little by little, and, very early on, almost without realising it, discovered I had already found my purpose: Helping, listening and transforming lives through my work.”
“Honestly, my life is enhanced with each appointment and by believing in the transforming power of beauty. Through each of my clients I see more of the positives in life and become more optimistic.”
“I’ve been to places I could never have imagined I would, and learned so much from connecting with people from different countries and continents.”
“In each journey I learned to go as far as I could, and never give up easily. Now I can tell that little girl from years ago, how proud she can be of who she has become, and that it was all worth it.”
Care that inspires and breathes
To be cared for inspires beauty, because it brings well-being, changing looks and perspectives. Thus, it gains movement with the verb to breathe, and demands attention.
Sometimes we forget to breathe – to pause, to take stock, to consider, to plan - especially when we want to change our pace to something faster, to something new and unfamiliar.
At Izabella Bordignon London, we stop to listen to you. We work with your rhythm, with who you are.
Izabella Bordignon is a place where you can be heard, be yourself, be authentic, feel safe and receive the best possible care.
No rush, but always on time, and often surprising.
Our specialty is hair. Colouring, cutting, styling, and of course special hairstyles for special occasions and weddings.
Our care is also reflected in the Izabella Bordignon Academy. Our hybrid model, combining physical and virtual training, allows us to reach more aspiring hair stylists and adapt to the reality of many professionals around the world.
One of our missions is to consolidate the hairdressing profession around the world, position women in leadership positions, and transfer knowledge so that other professionals understand and explore the art of creation in the realm of beauty.
“I fight not only to consolidate my brand, but also for women like me to be heard and respected.” Izabella Bordignon.
Exclusively for you
We are constantly adapting to keep up with you. We show and explain each step inside and outside the hair salon, we value the details and traits of your beauty.
A hairstyle is a transformation, building not only on your best features but your mood and aspirations. At Izabella Bordignon we offer a service with empathy, so the results not only meet but exceed all your expectations.
You don’t get a style that doesn’t suit you or your lifestyle. Styled at Izabella Bordignon, your hair will enhance your inner beauty, distil the essence of your personality, leaving just the final touch to come from your smile.
“Hair salons must fit into your routine and every visit should be looked forward to, never be just a necessity or another obstacle in life,” says Izabella.
To be in a hair salon is to be looked at closely, to expose yourself and to expect a transformative experience.
In front of the mirror, you want to be heard, understood and to discover all the ways to express your beauty.
So before we start, we look at you and ask:
- Who is this person?
- What does she want to show the world?
- What is her personality?
- What does she do?
- How does she want to express herself?
- What message does she want to convey in her looks?
Then everything is done with great attention to detail and care.
We believe that every woman should feel beautiful and admired for her essence. True transformation happens when we dare to believe in our potential and motivate others to look within themselves with new perspectives.
Beauty inspires, transforms and comforts.
Manifesto
Faced with so many changes, what keeps us from losing ground? The roots.
The roots of our history help us to understand who we are, to remember what is most important. And it helps us to understand that we have a home, even away from home.
But our roots allow us to go further, because we have everything we need within us.
Roots also bring the strength of nature, colour, diversity and movement. We breathe the new, we feel the earth, the ground and we feel more secure and confident.
Change is necessary, but we must always preserve what is ours, retaining harmony and balance.
Our hair enhances our identity and our roots. Through styling, we have the freedom to create and show off a lot of our personality. It reveals how we feel, highlights our changes and our beauty.
Fighting the natural tendencies of the strands of your hair generates damage, creates an artificial appearance and makes hard work just keeping it in place.
Beauty should adapt to us and make us happy. We cannot blindly adhere to unrealistic beauty standards or passing trends that clash with who we are.
We are the change.
We have new ideas for white and grey hair, and seeing more curls and movement with the hair transition. Women are opting for more natural solutions and less aggressive chemical treatments.
We have a voice, and it is echoing in the strength of our hair.
Let’s change without losing our roots.
Mission
Breathe and inspire beauty.
We deliver a unique service inspired by the authentic beauty of each woman, in which she feels confident and free to express herself in her own image.
We aim for “hair with identity”. In each session, our customers rediscover something in themselves and feel refreshed.
To value harmonic, real beauty.
Every service is personalised and delivered with an attentive and meticulous examination of the individual needs and characteristics of each client.
We listen well to your wishes and needs, we understand what you really desire, and we maintain a dialogue to clarify any doubts.
Healthy Hair from Roots to Tips
We firmly believe that truly great hair begins on the inside, radiating its brilliance outward. Achieving remarkable hair isn't possible without cultivating good health habits.
Taking care of your diet, ensuring you stay well-hydrated, and incorporating regular exercise into your daily routine are all essential factors that directly influence the quality of hair your follicles will produce.
In essence, a dedicated health routine directly translates into healthier, more beautiful hair.
Vision
Become a recognised brand beyond the hair salons.
Izabella Bordignon wants to be a company that brings a new experience in the hair sector, demonstrating full mastery of the technique and exclusive care for each client in all our services.
We aspire to form leaders and grow together with them.
To be a reference in academia with a hybrid educational model, mainly developing as a digital platform, training hairdressers and giving women a prominent central place.
Having a majority female team.
To be remembered as a feminine, strong and authentic brand that makes women feel more confident and stunning..
Change without losing your roots.
Being one of the most remembered brands in any beauty conversation, strengthening the idea that change is necessary, but every woman has to have a safe place to find herself..
Izabella Bordignon wants to be with you anytime, anywhere and in all your changes, building on what is most significant: the roots.
Core Values
Empathy
Identifying with what’s going on in our environment, what brings us together and connects us.
We understand that every woman deserves a prominent place and can express herself the way she wants.
Integrity and honesty
To be in a hair salon is to be looked at closely, to expose yourself and to expect a transformative experience. Trust is fundamental, and its pillars are integrity and honesty.
Development
Our team is always looking for great challenges and is committed to carrying them through to the end. Constant improvement and quality are part of the entire process.
Commitment
We believe in the importance of correctly aligning our customers’ expectations.
The quality of our services goes beyond technique, we are committed to bringing the best experience and quality at all stages.
Diversity and Plurality
This is the basis of any innovation. We are such a big and rich world. When we embrace our differences, we understand how strong we are, and how much we can still grow.
Understanding and enjoying the differences leads to generating new trends and putting us at their forefront.
Sustainability
It is impossible to think of something that does not impact the entire ecosystem. Sustainability is not restricted to a small number of people who seek to make a difference, it is everyone’s responsibility.
We seek and aim for a brand that respects the environment, and more than that: we want to train the new generation of hairdressers to continue our legacy.
Authenticity to be and create
We believe that every woman should feel beautiful and admired for her essence. True transformation happens when we dare to believe in our potential and motivate others to look within themselves with new perspectives.
Join Our Team
We offer unique and exclusive hair and makeup services for our clients in London, England and Abroad.
Izabella Bordignon
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